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Holiday marketing is the creation of special marketing strategies via different channels, based around specific holidays, primarily in the end-of-year and Christmas period. It normally involves promoting special seasonal offers to maximize your revenue around the event.

Why it is important?

  • Holidays shopping is a ritual
  • Demand & intent are higher as compared to the rest of year
  • Customers are happy & positive to spend
  • Customers look for offers
  • Provides customers and brands with mutual benefits
  • As a brand owner it helps you to test the business’s ability to grow and adjust

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Picture credit: Google

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1. Jeb Bush

Mahi Singh

Multimedia Specialist & Digital Marketing

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